Without any doubt, the most difficult part of photographing retail architecture is arranging an ideal balance between all the elegantly designed merchandise that is shown in the picture and the architecture design itself.
Coherence with both the architect’s intent and the unique spirit of the brand are the two main aspects that you have to always consider when photographing retail architecture on flagship stores and shopping malls.
Keeping consistency with the brand’s corporate identity is vital when photographing retail architecture because these distinct features that build the brand’s exclusive personality work nowadays on a global market scheme and can be found all over the world.
